Undertaking a digital marketing degree has been eye opening. I've learned crucial skills like SEO, social media marketing, and data analytics.
This knowledge helps me create effective strategies and understand consumer behaviour. The course has taught me to be strategic, creative, and focused on audience engagement. Overall, it's equipped me to connect with audiences online, drive growth, and deliver results for businesses and brands.
Below are a few stand out projects from my course.
Peaky Blinders - Planning and Strategy
To address the module's brief of reigniting fans' passions and attracting new viewers to the show after a hiatus, I conducted extensive research into the fan base and identified key challenges the show was facing.
In response, I proposed a Peaky Blinders event at the Black Country Living Museum, strategically inviting super fans and celebrities. Leveraging Cadbury’s Dairy Milk Bars as a promotional partner, we offered consumers the chance to win a golden ticket to the event, enhancing engagement and excitement.
To maximize visibility, the Cadbury’s bar would be distributed across all major supermarkets, posted on all social media channels and be promoted through various out-of-home advertising channels. This included billboards and a 1920s-themed car tour with actors in central Birmingham and Small Heath, the show's iconic setting. This multi-faceted approach ensured widespread exposure and generated anticipation among existing fans while attracting new audiences to the show.
Interestingly enough, through our research we found out that many of those who didn't watch Peaky Blinders said that if they knew Tom Hardy was in the series, they would watch it. We decided to capitalise on this finding and made posters for each of the main characters, drawing in their own fans.
Social Media Post
Chocolate Bar
Social Media Post
Social Media Post
Social Media Post
Social Media Post
Future You - Collaborative Project
The brief was to imagine, develop and deliver a social media campaign targeting 18-24s who are not in education, employment, or training, in the Greater Manchester area. It was to also inspire Gen Z to reach out to Future You for employment help. My responsibilities for this module were social media marketing campaigns, and overall creative work such as creating the logo.
Billboard Advertisement
Social Media Post
Social Media Post
Guerilla Marketing
Bus Advertisement
Bus Advertisement
Social Media Post
Instagram Post
Colour Palette
GIF
1st Campaign
1st Campaign
1st Campaign
Under Armour's Steph Curry Collection - Methodologies for Digital Marketing Campaigns
The brief for this campaign was to develop a B2B digital marketing campaign, with a £750,000 budget, for Steph Curry’s new collection, specifically to the UK audience, and embracing digital solutions across various platforms.
After thorough research, an external and internal audit, our solution was this; Hold an online basketball tournament, where the players will be equipped with Curry Brand apparel, with a focus on the Curry Future 11 shoes. The winner of the tournament will be equipped by Curry Brand for a year, and the top 5 players will receive Future 11 shoes. For the tournament to be the talk of social media, paid, earned and owned advertising would be used.
My role within this group module was to create social media posts and develop the Steph Curry Brand App.
App Loading Page
Page 1 - Home
Page 2 - Store
Page 3 - Tournament Announcement
Page 4 - Tournament Information
Tournament Poster
TikTok Live Mockup
Instagram Live Mockup
MailChimp - Content Marketing
Our brief was to deliver a digital content marketing plan and to attract and retain customers through compelling and multi channel storytelling. The assets below have examples of a social media post, a social media story, and a website homepage.
